സ്ത്രീകള്‍ എങ്ങിനെ വസ്ത്രം ധരിക്കണം എന്ന് പുരുഷന്‍ നിഷ്ക്കര്‍ഷിക്കുന്നത് ശരിയോ? അല്ലെങ്കില്‍ തിരിച്ചും?

Sunday, December 18, 2011

Some Major Facts About Service Sector

What is meant by Services ?

A SERVICE IS AN ACTIVITY OR A SERIES OF ACTIVITIES OF MORE OR LESS INTANGIBLE NATURE THAT NORMALLY,NOT NECESSARILY, TAKES PLACE IN INTERACTIONS BETWEEN THE CUSTOMER & EMPLOYEE/ PHYSICAL RESOURCE OF SERVICE PROVIDER, WHICH ARE PROVIDED AS SOLUTION TO CUSTOMER PROBLEMS
Mention some example for service sector

Hospital, banking, airlines, Post office , Railway
What are the main Characteristics of Services

Intangibility, Variability , Perishability inseparability

What is the main difference between manufacturing goods and services

Manufacutring goods needs separate theories and concepts to boost the product ie minimize the cost and maximize the production

Each service characteristic has specific marketing implications and its own theory to provide better service to common public
What are the Nine P s in service management

1.Product elements
2.Positioning Strategy
3.Promotion and education
4.Physical evidence
5.Place, cyberspace, and time
6.Price and other user costs
7.People
8.Process
9. Productivity and quality
What are the main factors related with services

Product
Price
Place
Promotion
People
Process
Physical Evidence
Productivity & Quality
The major things to improve the quality of service

Services need to be managed properly
A proper forum to be created to discuss the service issue with customers
Continuous effort to be taken to improve the quality of service from staff and management
Development of innovative idea to provide a better service to customer
Specification of services

Service Consumer Benefits
Service-specific Functional Parameters
Service Delivery Point
Service Consumer Count
Service Delivering Readiness Times
Service Consumer Support Times
Service Consumer Support Languages
Service Fulfillment Target
Service Impairment Duration per Incident
Service Delivering Duration
Service Delivery Unit
Service Delivering Price
The services companies may serve as a basic management system, which contains the following subsystems
Project Management System
(Corporate Knowledge Management System
Reports and Records Management System
Strategic Management System
Risk Management System
HR Management System
Customer Relationship Management System
Supply Management System
Prepared by S jayachandran , SA , Divisional Office , Mavelikara-690101

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